Above Auckland

Above Auckland

The Queenstown Experience

The Queenstown Experience

Selling The Dream

Classic New Zealand Tourism Posters

$34.99
ISBN
9781869664442

Please check with your local bookstore for availability.

More Information
Format Paperback / softback
Book Size 202 x 149 x 43
Imprint New Holland Publishers
Release Date 23/02/2016
Subject Classification History / Regional & national history / Australasian & Pacific history

Vintage New Zealand tourism posters from 1920-1960 show a glamorous destination for international visitors. In the heady days of early tourism, New Zealand was viewed as a wonderland of scenic beauty, with spectacular sport-fishing, unique Maori culture, diverse geography and ease of travel -with planes and trains transporting visitors all over the country.

This book celebrates the touring exhibition Selling the Dream and features a Foreword by the Director of Canterbury Museum.

The text provides fascinating glimpses into the thinking behind the marketing campaigns of the day, and the posters reveal a young colony growing in confidence and maturity, with signs of an emerging national identity.